Wednesday, 25 January 2012

Conservatives Don't Tweet

Conservatives are far less likely to tweet (2.7%) compared to those who voted NDP (15.1%) or Liberal (18.0%) in the last election.  But Cons are just as likely to use Facebook (46.7%) as Liberals (46.0%) but both lag behind the NDP (59.8%).  A substantial proportion of supporters from all the main parties visit the CBC's web site in a typical month but NDPers are far more likely to do so (41.6%).

Results are from CMRI's Media Trends Survey conducted November-December 2011 among a representative national sample of approximately 900 Anglophone respondents aged 18-plus.  Margin of error +/-3.3%.  The Media Trends Survey has been conducted for ten consecutive years and has surveyed over 15,000 Canadians in total.

Monday, 23 January 2012

2012 Media Trends Survey

The 2012 survey, the tenth annual, will be released in late January. Find out how attitudes toward TV have changed in the past decade and been shaped by the Internet.