Canadian Media Research

Trends and truth in Canadian media

Friday, 31 October 2025

The Media, Including CBC, Won’t Admit That Online Digital Audiences are Tiny

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  CBC Using Faulty Data to Develop New Strategy CBC-Radio Canada recently released its 2024-25 annual report. Naturally it is chock-a-block ...
Saturday, 18 March 2023

Tweets Dealing with CBC Funding, Audience and Strategy

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1. CBC’s obfuscation of audience performance: Why has CBC for years touted the *monthly reach* of its internet service, https://t.co/kmTHZ9U...
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Barry Kiefl
Canadian Media Research Inc. (CMRI), an independent research company, was established in 2001. CMRI has undertaken research for such clients as CTV, Global, ZoomerMedia, Nielsen Media Research, IPSOS, Canadian Media Fund, Bell TV, Shaw Cable, Rogers Cable, Telus, CMPA, Pelmorex, Heritage Canada, the CAB, the CCTA, Knowledge, Friends of Canadian Broadcasting, CMG, TSN, Sportsnet, Discovery, A&E, TBS, CNN, CPAC, Omni, NFB, the Senate of Canada, Telefilm, SOCAN, CRC, CRTC, CBRA and many independent TV producers. Barry Kiefl was Research Director for the CBC from 1983-2001.
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