Canadian Media Research

Trends and truth in Canadian media

Saturday, 18 March 2023

Tweets Dealing with CBC Funding, Audience and Strategy

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1. CBC’s obfuscation of audience performance: Why has CBC for years touted the *monthly reach* of its internet service, https://t.co/kmTHZ9U...
Sunday, 21 February 2016

CBC Must Abandon Ads And Find New Sources Of Funding

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CBC has boasted that  50 per cent  of the cost of its TV services is paid for by advertising revenue. No more. In the year ending August...
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Barry Kiefl
Canadian Media Research Inc. (CMRI), an independent research company, was established in 2001. CMRI has undertaken research for such clients as CTV, Global, ZoomerMedia, Nielsen Media Research, IPSOS, Canadian Media Fund, Bell TV, Shaw Cable, Rogers Cable, Telus, CMPA, Pelmorex, Heritage Canada, the CAB, the CCTA, Knowledge, Friends of Canadian Broadcasting, CMG, TSN, Sportsnet, Discovery, A&E, TBS, CNN, CPAC, Omni, NFB, the Senate of Canada, Telefilm, SOCAN, CRC, CRTC, CBRA and many independent TV producers. Barry Kiefl was Research Director for the CBC from 1983-2001.
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